Fierrrce, Bold & Unafraid
The Power of Ghostwriting: Turning Your Ideas into Compelling Content
Over the years, I’ve written hundreds of thousands, if not millions of words for strangers across the world. Yet even I (as do many of...
top of page
SERVICES
We help founders & executives create and publish thought leadership content to drive visibility, credibility, and growth.
01
Ghostwriting for
social media
Learn what your online readers actually want to read.
Discovering what truly resonates with your target audience begins with publishing. Initiate this process with punchy thought leadership on platforms like Twitter and LinkedIn to gather valuable data.
02
Ghostwriting for personal legacy
You should write at least one book in your lifetime.
So many untold stories lay barren in graveyards. Yours should not be one of them. We will help you breathe life into your untold and inspiring personal stories. We do this for the next generation.
03
Email Campaigns
Bring your emails to life.
Work with us if you’re looking to grow revenues with email. Capture up to 10X more email subscribers. Give people a better reason to opt-in than ‘stay up to date’.
04
Email Courses
Offer free education. Build massive trust.
The fastest way to cultivate genuine thought leadership for your business is to deliver extensively upfront by educating your target market (for free). What pain points does your company know better than anyone? Share your expertise in bite-sized lessons.
05
Landing pages
Speak to your audience in a language they will understand.
Nobody wants to be sold to. Unlock your revenue potential by investing in high-converting copy that tells your business story in a way that tugs at your heart, without sounding 'sale-sy'.
ABOUT
The Ghostwriting Company
Empowering Thought Leadership
In 2007, Say Cheese Writers began as an online writing freelance outfit, churning out thousands of 500-word articles for diverse clients from diverse backgrounds across the world.
The company was born out of an innate desire by its Founder, Lilian Okado to put to good use her gift and passion for writing.
Working for years as a work at home mom (WAHM), Lilian has led a strong remote team of content writers and has trained even more.
Over the years we have morphed and iterated severally, offering different writing services for a diverse clientele spread across 30+ countries globally.
From article writing and SEO writing to speech writing and brochure copywriting; to technical product descriptions and reviews, to ghostwriting eBooks, books and whitepapers.
Towards the end of 2023, after analysing the impact of various bodies of content being delivered to our clients, and gauging this against the backdrop of online behaviour of prospective clients, Lilian realised that:
A company’s primary message should come from a person, not just the entity itself.
"If a visitor is coming to your site, they want to first connect with the founders before they connect with the founder’s product."
Simply, founders were overlooking a huge, relatively untapped opportunity to position themselves as industry influencers, thereby missing out on building trust on a large scale with potential customers, talent, and investors.
In 2024, Say Cheese Writers once again pivoted and today, our primary objective is to help companies position their founders & executives as thought leaders in their industries.
Our mission is to help founders tell great, compelling stories that not only tug at the heart, but better communicate with their target audiences.
APPROACH
We follow a simple 3 step process:
1. Onboarding:
To kick off our project, we will conduct a 60-minute onboarding call to clarify your core areas of expertise, pinpoint content opportunities, and establish deadlines.
2. Interviews:
Upon agreeing on a content plan, we'll arrange interviews with your team members to gather insights that can be utilized throughout the writing process.
3. Delivery:
Every week, we will provide you with high-quality written content ready for immediate publication, helping you expand your audience and establish thought leadership.
“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.” -André Gide
OUR COMMITMENT
We will help you generate
hundreds of thousands of views for your content.
69%
of decision-makers agree thought-leadership is the best way to get a sense of the calibre of thinking an organisation can deliver.
92%
of decision-makers said that thought leadership has increased their respect for an organisation
61%
of c-suite executives are more willing to pay a premium to work with an organisation thats has articulated a clear vision
TESTIMONIALS
What people are saying...
Say Cheese Writers helped me with ghostwriting several thought leadership blog pieces over many months for my insurance agency.
Meticulous attention to detail and strategic approach, I've seen tangible results that have exceeded my expectations. Very professional and timely service.
Craig Griffith,
CEO, Craig Griffith State Farm Insurance Agency,
Virginia, United States
Working with Lilian and the Say Cheese Writers team has been an absolute game-changer!
Their ghostwriting expertise and creativity have elevated my online presence to new heights, driving engagement and growth like never before. If you're looking to take your thought leadership to the next level, I highly recommend partnering with Lilian Okado!
Antonia Kihara,
Founder & CEO, Wenye Heri
Say Cheese Writers' expertise in ghostwriting for landing pages and social media services brought our campaign to life in ways we never imagined.
They crafted compelling copy that resonated with our audience resulted in increased engagement, donations, and overall success for our cause.
If you're looking for a skilled and dedicated ghostwriter to elevate your campaigns, look no further."
Matt Roberts Davies,
CEO, Thundafund, South Africa
Our Packages
Don't sell yourself short, no one will value you
FAQ
Your questions, answered
Book A FREE Consulting Call & Get Started
Publishing Today.
Our Packages
Read From Our Latest Blog...
Working with Say Cheese Writers in raising our thought leadership has been very impactful.
Our digital presence has grown significantly, and brand visibility is up 70%.
Florence Maina,
Head of Business Development
& Client Service,
Rise School
I have worked with Say Cheese Writers on various ghostwriting projects.
They helped me on a book writing project I had been struggling with for years. Lilian, their top ghostwriter, is a gifted writer and a pleasure to work with. She transmuted ideas in my mind onto paper beautifully.
Geoffrey Semaganda,
CEO, Action Wealth Publishing, United Kingdom
I worked with Say Cheese Writers on helping me to raise my thought leadership profile in my healthcare niche.
It's been a very refreshing experience
I was initially concerned about working remotely and with the time zone differences and if they would accurately capture the nuances of US healthcare, but they did a great job.
I continue to work with them on various ghostwriting projects to date.
Dr. Adrianne Ross,
Sustainable Health Care Delivery Expert,
United States
Say Cheese Writers came in and completely overhauled our marketing collateral.
They created fresh, converting copy for our multiple landing pages and email campaigns to our clients. The best part is they churn copy that reads like we wrote it ourselves.
It’s so good that we’ve gotten high ticket clients buying our programs because they read an email or a post on social media.
Dr Patricia Murugami,
Group CEO, Breakthrough Leadership Transformation
I have known Lilian for more than 15 years and in that time I have known her to be a detail-conscious person and very meticulous in her work. I admire her communication style. She is a fantastic ghostwriter and editor.
She has built Say Cheese Writers from inception as a high-integrity, high-quality delivery company that achieves a very high standard of product for its clients. Work with her - you will not regret it!
Al Kags,
Co-Founder & Executive Director
The Open Institute
I was referred to Lilian by a friend, who had worked with her on a book ghostwriting project for their dad.
I needed Ghostwriting services from my LinkedIn & X profiles.
Our first LinkedIn post saw 12,199 impressions (up from our previous highest post of 197 impressions). This is the highest we've ever seen on any post in my 8 years on LinkedIn. with a whooping 85,150% growth in 24hrs with 600+ comments.
Numbers don't lie!
She's very professional and passionate about what they do at Say Cheese Writers. I highly recommend their services.
Dr. Miriam Mutebi,
MD,MSc,FACS
Consultant Breast Surgical Oncologist, President AORTIC Africa
I worked closely with Lilian while she was our Club Secretary and then President of The Rotary Club of Muthaiga.
During my tenure as District Governor of D9212, she enhanced our Rotary Public Image/ Public Relations through her impeccable ghostwriting skills while managing our district monthly and ROTA newsletters.
It's always a pleasure working with Lilian and Say Cheese Writers for your ghostwriting needs.
Geeta Manek,
Past District Governor, Rotary District 9212, (Kenya, Ethiopia, Eritrea and South Sudan)
I found Lilian to to be consistently pleasant, tackling all assignments with dedication and a smile lending credence to her 'Say Cheese' brand.
Besides being a joy to work with, Lilian is a take-charge person, who can present creative ideas and communicate the benefits.
She developed several communication aids for our company in the past, which resulted in increased revenues for us.
Ken Kimani,
Chief Commercial Officer,
Ol Pejeta Conservancy
bottom of page